The Importance of Using Local Imagery on Your Website

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It is no secret that quality imagery can make a website much more visually appealing. Additionally, websites that use images get more views than sites that do not. However, the images you choose to use on your website can have a significant impact on traffic, and even sales. When you use images on your website,…

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5 Frequently Asked Questions About Local SEO

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Local SEO may not be as well-known as traditional SEO but it can be equally, if not more important. If you operate a local business, local SEO efforts can drive significant business to your door if done well. Let’s look at what exactly local SEO is and why it is beneficial to local businesses. 1)…

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Capitalizing on Referral Marketing as a Local Business

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Referral marketing is one of the least expensive marketing strategies there is, yet at the same time, one of the most effective. For a business looking to grow specifically in their local area, referral marketing can be even more effective.  So, what is referral marketing? Referral marketing is a tactic of gaining new business through word-of-mouth recommendations. Have you ever had a…

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The Big Three of Local Ranking: Relevance, Distance, Prominence

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Whenever you do a search for local businesses, Google returns a group of three results known as the local pack or local 3 pack. These results appear at the top of the page above organic results and either above or below paid results depending on the specific search terms. The goal of improving your local SEO is to make sure your…

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