10 Tips for Optimizing Your Business for Local Search


Local search optimization is the practice of optimizing your online presence to improve your visibility in local search results. With more and more people using search engines to find local businesses, it’s important for mortgage and insurance businesses to optimize for local search in order to attract more customers and grow their business. In this…

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How to Respond to Your Online Reviews


When it comes to your online reputation, nothing is as impactful as the reviews left by your customers. There are many different types of reviews a business can receive. There are of course positive reviews left by satisfied customers as well as negative reviews left by those who may not have had a great experience…

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A Quick Guide to Google My Business Posts


Google My Business is hands down the most important online business profile you can have in 2022. We have discussed the importance of creating, optimizing, and maintaining a complete Google My Business profile in previous posts. However, something we have not talked about much are Google My Business Posts, or Google Posts for short.   Google…

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The Importance of Using Local Imagery on Your Website


It is no secret that quality imagery can make a website much more visually appealing. Additionally, websites that use images get more views than sites that do not. However, the images you choose to use on your website can have a significant impact on traffic, and even sales. When you use images on your website,…

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5 Frequently Asked Questions About Local SEO


Local SEO may not be as well-known as traditional SEO but it can be equally, if not more important. If you operate a local business, local SEO efforts can drive significant business to your door if done well. Let’s look at what exactly local SEO is and why it is beneficial to local businesses. 1)…

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Capitalizing on Referral Marketing as a Local Business


Referral marketing is one of the least expensive marketing strategies there is, yet at the same time, one of the most effective. For a business looking to grow specifically in their local area, referral marketing can be even more effective.  So, what is referral marketing? Referral marketing is a tactic of gaining new business through word-of-mouth recommendations. Have you ever had a…

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The Big Three of Local Ranking: Relevance, Distance, Prominence

google laptop

Whenever you do a search for local businesses, Google returns a group of three results known as the local pack or local 3 pack. These results appear at the top of the page above organic results and either above or below paid results depending on the specific search terms. The goal of improving your local SEO is to make sure your…

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