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Local search optimization is the practice of optimizing your online presence to improve your visibility in local search results. With more and more people using search engines to find local businesses, it’s important for mortgage and insurance businesses to optimize for local search in order to attract more customers and grow their business. In this…

When it comes to your online reputation, nothing is as impactful as the reviews left by your customers. There are many different types of reviews a business can receive. There are of course positive reviews left by satisfied customers as well as negative reviews left by those who may not have had a great experience…

Google My Business is hands down the most important online business profile you can have in 2022. We have discussed the importance of creating, optimizing, and maintaining a complete Google My Business profile in previous posts. However, something we have not talked about much are Google My Business Posts, or Google Posts for short.   Google…

It is no secret that quality imagery can make a website much more visually appealing. Additionally, websites that use images get more views than sites that do not. However, the images you choose to use on your website can have a significant impact on traffic, and even sales. When you use images on your website,…

Local SEO may not be as well-known as traditional SEO but it can be equally, if not more important. If you operate a local business, local SEO efforts can drive significant business to your door if done well. Let’s look at what exactly local SEO is and why it is beneficial to local businesses. 1)…